DoubleShot Studio

DoubleShot is a small creative studio run by two designers. They wanted an identity that was warm and bold, with a sense of humour, but still serious about the work.

There are two of them, with two different points of view, and the identity had to hold both.

I designed the whole identity: wordmark, colours, type and two star characters, The Duo, one for each point of view. Each has its own personality, and they're stronger side by side.

I picked three colours that feel creative and sit well together, and named them after real materials, Linen, Terracotta and Soot, so they feel tactile. They come in set amounts, Linen as the main, Terracotta second and Soot as the accent, so every layout has a clear lead colour.

Then I put it on real things so the studio could see it working before print: business cards, a tote bag, matches, a box sticker and a street banner.