About
I'm Joshua, a designer in London. After two years as lead designer at a Tokyo startup, I made Conceptual Studio my full-time job, to do what I'm best at: charts and maps people actually read, and identities a team can use every day.
One Designer, Start to Finish
I studied identity, layout and 3D at Kingston School of Art, then spent two years as lead designer at Fou Answer, a tech startup in Tokyo.
I set up Conceptual Studio in 2024, and it's been my full-time job since January 2026. Most of the work is data: learner maps for ACL Essex, visuals for USP College's Freeport skills report, and New City College's merger maps and sustainability report. The rest is identity, like the Oxford School of English crest, which is now a registered trademark.
Nearly all of it comes through past clients, or the people they send my way.
Who I've Worked With
Education
New City College London
USP College
ACL Essex
Oxford School of English
- Barnet Southgate College
RV Ed Consulting
- CIDORI
Companies & International
Fou Answer, Tokyo
New York General Group
- Organic Blooms
CMD Inc.
DoubleShot Studio
All About Music
How I Work
One Clear Idea
I build each project around one idea, and check that people get it the first time they look.
Fixed Quotes
You get a fixed quote for the agreed work before anything starts, and it stays fixed.
Accessible Reports
Reports can come as tagged PDFs with alt text and a proper reading order, which public bodies need to publish.
